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www.LegiEX.com: How to survive the crisis after the outbreak

www.LegiEX.com: How companies survive the epidemic, "No matter how safe and orderly the life of modern civilization looks, bacteria, protozoa, viruses, infected fleas, lice, ticks, mosquitoes and Bed bugs, etc., lurking in the shadows anyway. As long as humans relax their vigilance due to carelessness, poverty, hunger, or war, they will attack ... They parasitize on flying or crawling insects, on our food , Drinking water and even ambushing us in our love. "This is a sentence published in" Mouse, Lice and History "published in 1935. Almost 100 years ago, but still shining the light of truth.

The new crown epidemic in early 2020 broke the dawn of the beginning of a new era with a thunderbolt. Under the epidemic situation, while struggling to fight against the epidemic, discussions on various human attitudes and government mechanisms are endless. This article only wants to talk about the unprecedented embarrassment faced by companies that have been personally aware of it since the New Year and the thinking about the development model and management model of the enterprise.

Everyone is familiar with the dilemma facing Sibe online, and the small and micro enterprises around them are trembling in the winter. Chat with a friend who works in the hotel industry. His family is one of the most common small and micro enterprises in the hotel catering industry in Zhejiang Province. There are many hotel investment industries in domestic first- and second-tier cities. Affected by the epidemic, fixed costs such as daily rent All are consumed at a rate of hundreds of thousands, he said: "Within half a year, it will definitely go bankrupt. I really hope that the epidemic will get better as soon as possible." For listed companies, the diversification of financing channels makes them able to respond to risks It is also strong, but for small and micro enterprises in the hotel catering service industry, everyone is worried that they will not survive this cold spring.

However, the emergence of the black swan incident may also be an opportunity for the majority of enterprises to adjust their business models and formats. 17 years ago, SARS, JD.com engaged in home appliance retail, New Oriental engaged in education and training, and Ctrip engaged in tourism services also faced the disaster. However, they did not wait to die, but they insisted on taking teeth and taking active countermeasures. After the crisis, and after the atypical pneumonia, it achieved retaliatory growth and became a giant in their respective industries.

17 years ago, JD.com was still "JD.com" and had nothing to do with e-commerce. The rapid development of JD.com encountered a large amount of hoarding of goods due to SARS. Later, Liu Qiangdong survived SARS by selling goods online. Behind the birth of Jingdong Mall.

Ctrip, 17 years ago, with the arrival of SARS, the tourism industry suddenly entered a cold winter. At the moment of crisis, Ctrip's founder Liang Jianzhang held a wide range of business process optimization within the enterprise to improve the ability of employees, which retaliated for the tourism market after SARS. The growth of Ctrip has laid the foundation for industry leadership.

New Oriental 17 years ago, when all training courses were suspended, it also had to pay for classroom rent, promotional materials, advertising costs and other prepayments. The anxious Yu Minhong relied on hard loans to reorganize the business model after the crisis, online The next training expanded at the same time, and later became the familiar "New Oriental".

Using history as a mirror, one can know the rise and fall. It is difficult to rejuvenate one's ambitions. Seventeen years ago, the companies at that time also grew up in the big wave of Taosha to become a benchmark enterprise in the new era. Today's enterprises under the haze of the epidemic hope to break through the haze, take advantage of the opportunity to reconstruct a new business model, strengthen management during the crisis, and be reborn. This is the best era, and this is also the worst era, which requires us to change at any time to adapt to and embrace the development of the era.

Since the opening of the market in the New Year, the stable operation of the capital market has been the confidence of the investors in the long-term improvement of China ’s economic development. The current dilemma faced by enterprises is the most real problem faced by the majority of economic and social tentacles. Only the bottom cells of the economy and society can be more energetic, and it can also help the transformation and upgrading of the economy.

After all, the capital market is the reaction of the real economy, and the natural laws of survival of the fittest apply to the economy and society. We regret the collapse of small businesses, but we should make it clear that companies should respond well to risks and optimize business models. A new tuyere will be born. Recalling the viewpoint in "A Brief History of Mankind", the historical process of human society development is one-way, and the pause button under the epidemic will not let us go back to a certain year in the past, but a new challenge faced by the new history. Always evolve in the process of constantly solving problems.

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